Four Misunderstandings worth vigilant in the freight forwarding
- 2018-01-18 11:42
- Freight forwarder demand price platform special line channel
1. Do you have a customer at a price?
In fact, this may be useful only for the freight forwarders of their peers. As a direct guest, just understand the market. It's easy to know enough to be a direct guest. In addition, the demand of the direct guest is not only the price problem... The interest is the key point...
Different customers have different demand for freight forwarding.
2. The more customers, the better the platform is.
The better the platform, the smaller your role. The more substitutable you are, the more you don't pay attention to your customers. The company won't be the same thing as a hard - working customer! The more you develop, the more you die.
3.The focus of business is to develop customers
The maintenance of customers is the first. The cost of maintaining a customer is much less than that of developing a customer. And if customers maintain it, they will introduce new customers to you. Customers will lose one and never accumulate.
Of course, it is also important to develop customers. But when a new customer and an old customer conflict, the old hand will not hesitate to maintain a good old customer.
4. Is the advantage of a company immutable?
We don't really know what's going to happen tomorrow. In many cases, the relationship between the freight forwarder and the superior agent is based on the interpersonal relationship. We don't know how long this relationship can be maintained, so it is unrealistic to expect the company to be in this advantage all the time. In addition, the customer relationship is not completely stable. When the superiority of the superior agent is based on the volume of goods, the relationship becomes weaker and weaker when the large customer is disappearing.
There is no friendship between the freight forwarder and the superior agency, only the benefit! All contacts are based on this basis.
This is also a dangerous place to do business. Perhaps one day, the customers you develop hard will cause the possibility that the relationship between you and the superior agent will break out.
Eat by company resources, the most unreliable, and the most dangerous! If you choose to do this industry: for individuals, you need to be more professional and think more about the customer's point of view. For the goods generation enterprises: to establish their own line channels, as far as possible to do every link can be controlled to!