How to embrace the Internet logistics line? Can not do these three points will be eliminated in the future!

? ? ??Internet era, the owner is more emphasis on experience, sense of participation. The face of the trend, we do not resist the possibility of the only thing to do is embrace change. Green companies, who can embrace this change in advance, who will become bigger and stronger.
In 2016, the entire logistics field all kinds of APP surging, basically the same as China's stock market has experienced the tide and tide of the process. In this process, we need to reflect on. When the Internet barbarians Ye Hao, young blood Ye Hao, into the logistics industry, in the end should do? As the logistics industry and how they should cooperate with them? This is a topic that needs further consideration.

?????From today's big trend, basically can assert that the Internet platform for consumer opportunities less and less, the development of the Internet circle, including the flow of capital has two hot spots: the first hot is the Internet services for business companies , Will be more and more capital injection. Another hot spot is the traditional enterprise + Internet, this has just started, there is still a long way to go, simply transform the traditional thinking of the Internet business, there will be a great ideal and reality of the gap.

??????Talk about how green companies embrace the Internet, we first look at the nature of the Internet.

??????1 Internet nature: connection + shared + services

??????The first essence of the Internet is connectivity. From the industry giants, Baidu is connected to the people and information, Tencent connection is a person, Alibaba is connected to people and goods, the United States Mission and the public comment is connected with the local service, dro connection is People and vehicles. This is a connection, which is the nature of the Internet. In fact, the owner is also stressed that the connection, the demand is connected. What will the connection bring? To centralization, to mediate, to break the information asymmetry, while requiring interaction.

??????The second essence of the Internet is sharing. In recent years, sharing the economy more and more hot, it is paid or free resources to share. We should pay attention to is that its essence is to emphasize the use of resources to maximize the extent and improve the efficiency of resource use. Now there are excellent foreign countries, there are drops, are representatives of shared economy. It is characterized by simple, that is, to improve efficiency and reduce costs.

??????The third essence of the Internet is service. Enterprises to survive and develop, to profit, to be listed, must be recognized by the community, the preferred service. Enterprise features, products or services are vastly different, but there are two points to emphasize: the first is the extreme emphasis on user experience and participation; the second is the product manager culture, because the information for the user or customer requirements to meet the requirements in fact more High.

??????From the service point of view, the Internet will not change the nature of business, it is just a tool. No matter how you use it, you need to use the Internet's technology and means to solve the problems in the industry. Or the word, the Internet can not change the nature of the logistics industry, the goods still need someone to get on the train, or need a vehicle to transport it to the destination, or the need for hundreds of thousands of green companies or similar logistics company to complete the most Bottom of the service.

?????2 embrace the three premises of the Internet

?????So, how to line to embrace the Internet? We first need to know a few:

?????First, abandon fear, eliminate doubts. Last year, some Internet companies came to the logistics industry is more barbarians after the play, said at every turn to destroy, but as an insider, I can very clearly tell you that no one can actually destroy who. The nature of the logistics industry will not change, at least no one can get rid of the company's life line, the basic things people need to do, so this doubts can be dispelled.

?????Second, from the nature of the Internet to think, to embrace change. Now then the practice of green golden decade to do is not desirable, whether it is Amazon, Ali or Pescod, the owner made a lot of side demand, demand is behind the idea of ??the Internet or technology to transform the green format. Every owner has mentioned the Internet, transparent, and we who can embrace this change, our own or the first Baotuan to achieve this change, you are the winner.

?????Third, with the Internet thinking to consider the future development of green.

?????3 embracing the Internet from the nature of departure

????Green companies how to embrace the Internet? Or from the three natures.

????The first is connectivity. The traditional billing has to die, the system upgrade is a minimum basis. Need to consider is the company, people and customers, we and the goods, and vehicles to achieve the connection, but also Internet marketing channels and marketing methods of docking.

?????The second is shared. Including the sharing of capacity, the sharing of goods, floor allocation of capacity sharing, customer resource sharing, this piece we have great potential, there is a gold mine can be dug.

?????The third is service. The transparency of the transport process, and the emphasis on the customer experience. At the same time, can provide differentiated products and services and customization.

?????But one thing, the company generally small amount of green, it is difficult to take the transformation of the necessary funds and talent. The selecive cooperation with platform-based logistics Internet companies can accelerate this process.

?????On the nature of the Internet, industry, academia has a lot to say.

?????Ma: the essence of the Internet is to promote information communication, making information exchange and access more efficient, lower cost.

?????Zhang Chaoyang: the nature of the Internet - information processing polymerization, the ultimate realization of the public for the event close to the real understanding of the infinite.

?????Ma: the essence of the Internet is "sharing." only to share the resources are possible to gather together, and only resources together, it may reduce the cost of communication and transactions, in this sense the world was crushed into a flat cake, and the past rely on information asymmetry And build up the industrial chain will be completely broken.
?????from the start, Alibaba on the way through the free service to the fastest way to gather information together, when the "information reservoir" is completed, Ma left the problem is just how "sell water", and he used this Strategy built Alibaba, and later with this strategy to do the same to build a Taobao.

? ? Lee YanHong: First of all, back to the nature of the Internet, the reason why the Internet flourished because of the need for more efficient and rapid communication between people, so the Internet, the first paragraph of the Internet, A commercial application starts with an email. Later, with the escalation of Internet technology, the Internet can carry more and more content, the Internet really glow with its huge commercial value.

?????Ding Lei: the user is the fundamental Internet services. What kind of services to provide users, users need what kind of service, what kind of Internet users, market share, etc., I personally feel that users of our Internet services is one of the most important starting point.